Chicboy Marketing Plan Essay Example for Free

Chicboy Marketing Plan Essay Chic-Boyâ„ ¢ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines. It is a quick-service restaurant that is a cut above fast food, with a cult-like following. Our concept focuses on quality, variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with her band spices and charcoal broiled to juicy and tasty perfection. * Objectives The main objective of Chic-Boy is to provide people/ their customers with great foods at affordable prices, provide convenience by allowing family reunions and get together. And last but not the least, one of their objectives is to expand the business by providing and allowing franchise. * THE FRANCHISOR-FRANCHISEE RELATIONSHIP Franchisor shall provide Franchisee with specifications for brands and types of any equipment, fixtures and furniture required for the Franchised Facility, The Franchisor will provide supplies such as products, equipment and materials previously designed and provided by the Franchisor to be used in the Franchised Facilities and â€Å"services† that includes, but is not limited to, consistent innovation and renovation of products and processes, in-store audit checks related to the consistent practices of hygiene, safety, and proper implementation of pre-defined pharmacy practices and methods, also training and assistance program will be given. * Responsibilities of the Franchisee The responsibility of the franchisee will focus on the continuing services and royalty fees, accounting and records, standards of quality and performance. * PRODUCTS AND SERVICES The company offers a wide variety of meals such as Chiquito Meals, Chibog-Busog Meals, Cebu Lechon, Magandand Umaga Meals, Sphagetamis, Japanese, Appetizers, Merienda, Desserts, Soup, Sizzling Specials and etc. Most meals are served with house soup and unlimited rice, they also offer bottomless iced tea. They also give customers fried garlic for free. * MANAGEMENT , STAFFING, STRATEGIC PARTNERS, ANG PROFESSIONAL SUPPORT * Management Team The owner is considered as the General Manager of one store. In every store the highest position that is handling the daily production is their respective Supervisors. . * Staffing The newly franchised Chic-Boy outlet will be hiring 11 staffs consisting of the cooks, crews, cashiers and security guard. * Strategic Partner and Professional Support As for strategic partner, the company will be provided with general contractors will be responsible for the store equipments, maintenance and physical attributes and design of the store, and as for professional support, an accountant to head the accounting and financial side of the company. * Gantt Chart As for the schedule of activities of the company, Chic-Boy will have a one year preparation before it will formally open. The given month will be from September 2012- September 2013. * OPERATIONS * Hours and Days of Operation The proposed Chic-Boy outlet will be operating for seven (7) times a week, sixteen (16) hours a day. The store hours will be from 7:00 am up to 10:00 pm * Layout and Facilities The store will be at least 200sqm. It will have a second floor to accommodate the number of customers. The chairs and tables will be arranged as to allow the customers to still walk in between the them even if ther are a lot of customers. * Licensing, Permitting Other Regulatory Issues Getting the required business license and permits for Chic-Boy is a necessary step to ensure that the business is abiding the bylaws. It needs some kind of business license or permit to run the business legally. Chic-boy will get first clearance and permit before heading to the Securities and Exchange in Commission. * Operating Procedures The procedure will be a simple process starting from the entrance of the customer followed by the purchasing of the food, consumptions of the ordered item and then leaving of the customer once done and satisfied. Then as a new customer arrives, the process starts again. * Inventory Management The products of Chic-Boy will be ordered from the commissary in a daily need basis. It will be stored in the kitchen chillers to preserve good quality and freshness and to satisfy customers standards. * MARKETING * Target Location The franchise will be located at Dr. C. A. Aguila St. inside Mendiola, Manila. Its approximate square footage is 200 sqm. , it is a well traversed path leading jeepney’s and vehicles coming from recto heading to Pandacan, Sta. Ana, Makati and Pasay, vice versa. It is also surrounded by at least six (6) schools. * Marketing Targets The target market of Chic-boy will be students, employees and famiies. There are no age limit as to who are their target market, as long as they can still eat the meals offered by the establishment. * Distribution Since the entity proposed is not in the manufacturing industry, the distribution described in the plan will be the location where the outlet will be put up thus serving the customers within the vicinity. * Competitive Environment and Positioning The primary competitors of the Chic-Boy will be the fast food chains such as Jollibee, McDonald’s and KFC that are within the same vicinity of the proposed franchise. The other food plaes are considered as secondary competitors because since both offer food, the service and type of food served is different. * Marketing Tactics and Support The marketing tactics and support that Chic-Boy are already offering are simple flyer giving and posting of tarpaulins and posters. And the Chic-Boy radio they have in their own stores and outlets. * CAPITAL PLAN * Sources of Funds The P 6,069,000 total investment will be funded by the 5 investors with the distribution as follows: P 3,069,000 for the managing director and P 750,000 for the remaining 4 investors. * Use of Funds The total investment of P 6,069,000 will be used in the payment of rent for the land/property, Working Capital, Furniture, Fixtures, Equipments, Construction and Renovation. A fund shall be allotted for the payment of rent, because the property is leased; for the furniture, fixture and equipments, this includes the aircon units, signage, tables chairs, grillers, range hood, freezers chillers, plates, utensils kitchen and restaurant supplies; another allocation for the construction renovation which includes civil works, plumbing, electrical, lighting, mechanical, exhaust and fresh air; and last but not the least, funds to be used as commissary deposit, franchise fee and working capital.

Grapes Of Wrath - Characterization :: John Steinbeck and Robert Demott

Evidence/ Quotations from the Text: "Winfield was breathless in his telling. 'So then they fit, an' that big girl hit Ruthie a good one, an' Ruthie said her brother'd kill that big girl's brother. An' then- an' then, Ruthie said our brother already kil't two fellas. An'- an' that big girl said, 'Oh yeah! You're jus' a litlle smarty liar.' An' Ruthie said, 'Oh yeah? Well, our brother's a- hiding right now from killin' a fella, an' he can kill that big girl's brother too" (456). "Muley continued, 'Well, sir, it's a funny thing. Somepin went an' happened to me when they tol' me I had to get off the place. .. Then all my folks all went away out west. An' I got wanderin' aroun'. Jus' walkin' aroun'. Never went far. Slep' where I was... I'd tell myself, 'I'm lookin' after things so when all the folks come back it'll be all right.' But I knowed that wan't true. There ain't nothin' to look after. The folks ain't never comin' back. I'm jus' wanderin' aroun' like a damn ol' graveyard ghos" (54). Analysis/ Commentary: At the camp, Ruthie becomes engaged in an argument that leads to serious consequences. In an effort to preserve her Cracker Jacks, she threatens to call upon her brother, who has killed two men and is now in hiding. Ruthie's revelation endangers Tom and forces him to abandon both his hideout and family. Ma, whose primary goal has been to keep the family together, must bid another painful farewell. Through his speech, Muley reveals that he is stubborn and refuses to accept the fact that things have changed. His home has been seized, and his family migrated to California, but he refuses to leave the land. Muley roams the countryside alone, sleeping and eating like a wild animal. Evidence/ Quotations from the Text "John shook his head. "No. Go on. Ain't goin'. Gonna res' here. No good goin' back. No good to nobody-jus' a draggin' my sins like dirty drawers 'mongst nice folks. No. Ain't goin'....Go ri' 'long. I ain't no good. I ain't no good. Jus' a-draggin' my sins, a-dirtyin' ever'body." (305). "For a minute Rose of Sharon sat still in the whispering barn. Then she hoisted her tired body up and drew the comfort about her. She moved slowly to the corner and stood looking down at the wasted face, into the wide, frightened eyes. Then slowly she lay down beside him. Grapes Of Wrath - Characterization :: John Steinbeck and Robert Demott Evidence/ Quotations from the Text: "Winfield was breathless in his telling. 'So then they fit, an' that big girl hit Ruthie a good one, an' Ruthie said her brother'd kill that big girl's brother. An' then- an' then, Ruthie said our brother already kil't two fellas. An'- an' that big girl said, 'Oh yeah! You're jus' a litlle smarty liar.' An' Ruthie said, 'Oh yeah? Well, our brother's a- hiding right now from killin' a fella, an' he can kill that big girl's brother too" (456). "Muley continued, 'Well, sir, it's a funny thing. Somepin went an' happened to me when they tol' me I had to get off the place. .. Then all my folks all went away out west. An' I got wanderin' aroun'. Jus' walkin' aroun'. Never went far. Slep' where I was... I'd tell myself, 'I'm lookin' after things so when all the folks come back it'll be all right.' But I knowed that wan't true. There ain't nothin' to look after. The folks ain't never comin' back. I'm jus' wanderin' aroun' like a damn ol' graveyard ghos" (54). Analysis/ Commentary: At the camp, Ruthie becomes engaged in an argument that leads to serious consequences. In an effort to preserve her Cracker Jacks, she threatens to call upon her brother, who has killed two men and is now in hiding. Ruthie's revelation endangers Tom and forces him to abandon both his hideout and family. Ma, whose primary goal has been to keep the family together, must bid another painful farewell. Through his speech, Muley reveals that he is stubborn and refuses to accept the fact that things have changed. His home has been seized, and his family migrated to California, but he refuses to leave the land. Muley roams the countryside alone, sleeping and eating like a wild animal. Evidence/ Quotations from the Text "John shook his head. "No. Go on. Ain't goin'. Gonna res' here. No good goin' back. No good to nobody-jus' a draggin' my sins like dirty drawers 'mongst nice folks. No. Ain't goin'....Go ri' 'long. I ain't no good. I ain't no good. Jus' a-draggin' my sins, a-dirtyin' ever'body." (305). "For a minute Rose of Sharon sat still in the whispering barn. Then she hoisted her tired body up and drew the comfort about her. She moved slowly to the corner and stood looking down at the wasted face, into the wide, frightened eyes. Then slowly she lay down beside him.

Assignment SWOT Analysis due Sun

I selected PC Repair   sample business plan. PC Repair is a S Corporation type of business that will be available to local small businesses and home computer users with computer related issues. PC Repairs offers computer and technical consulting such as repairs, training, networking, and upgrades. PC Repair’s has many strengths that will benefit local businesses and home pc users with all the computer consulting and services it offers. This computer consulting business offers excellent quality services to their clients. They have on-site repair, which is better for the client to eliminate transport of the computer to PC Repair’s office. They offer extended maintenance contracts for clients to work with a single item expense. Their main focus in on small businesses, who don’t have a full-time IT person, but have full-time IT needs. They offer affordable on-demand services to these businesses. They can offer maintenance agreements for small businesses for additional monthly income. They offer flexible, affordable, helpful services for the residential clients. The computing industry is expected to grow at a rate of 12% (Business Week). The expansion of processor speeds through the years will provide a rich resource for sales. PC Repair will use an aggressive advertising plan to exploit its competitor’s weaknesses and to make the name common to the community. They have established relationships with local distributors that will provide them with rapid services, but will be more expensive. They have reasonable prices for the high quality service they offer. They offer pick-up and drop-off service. PC Repair is not only interested in selling new components, but maintaining existing computers and finding client solutions. I can name a few weaknesses I came across first, PC Repair is a new player to the computer consulting business, which may affect initial sales. PC Repair lacks credibility it needs to be more involved in the industry to enhance it. The owner of PC Repair’s home equity is collateral for its short-term loan is a threat if it has no steady monthly income. Offering limited software support is weakness, which I think unlimited would be best. Another weakness is that PC Repair doesn’t have enough computer technicians because if computer services/troubleshooting are in demand and if there are not enough employees, then there might be a overload of clients you need assistant immediately. First year, a one-man home-office to possibly a 3-person business at a leased location I believe is a major weakness because a 1-3 person computer consulting business needs maybe at least 5-8 persons to operate. I also find that PC Repair’s start-up funding requirements to be too high for one-man operation. Their business only works in a 15 mile radius/local area for both business and residential clients. PC Repair’s market segmentation states client’s age range who they will provide services. They only provide services to small businesses or home users. This business plan has determined that small business’ pc needs are more urgent than residential users. The opportunities of PC Repair are that there are potentially huge markets to begin. With the consideration of the many marketing options it will help with the growth of PC Repair. An important characteristic for PC Repair in its marketing plan is the diversity. PC Repair each quarter needs to evaluate their results. Implementing frugal operating procedures and practices will help outgrow their competition and be in a better position in the market. The ability to understand the expectations of clients, having clearly definite responsibilities for their clients, knowing the best person to decide is the client and to know that PC Repair’s solutions address their client’s needs. The rapid rate of technological development creates constant need for PC Repair’s services. Clients tend to be loyal if they provide excellent services and satisfy client’s needs. In the Service Business Analysis it explains how their local competitors have serious weaknesses so there will be no significant barriers entering the market. There are many threats for any type of business, especially computer consulting services like PC Repair. The lack of new computer information may hurt PC Repair. Increasing prices may result in reduced profitability. Downsizing and poor client spending in all markets are results of economic recessions. They have only two main competitors for this type of business in the local area. Competitor A is well known and is efficient.

Analysis Of Homer s The Odyssey - 1232 Words

Tomi Tao Mrs. Kravchak Honors Humanities Period 5 September 10, 2014 What We Call Heroes Throughout our lives, no doubt we have seen countless heroes. They may be a doctor, a war veteran, or a comic book superhero from a fond childhood. A hero has a thousand faces as mythologist and author, John Campbell, puts it; the only requisite for being one under his definition is completing what he calls The Hero’s Journey. In Homer’s The Odyssey, the violent Odysseus was seen by the Ancient Greeks as a cunning and brave hero, but is he according to John Campbell’s definition? The Hero’s Journey is broken down into six steps one must complete, leaving home, embarking upon a quest, facing dragons, meeting the final dragon in all-out combat, incurring a wound, and gaining new wisdom. Five of these Odysseus flawlessly completes. He leaves his â€Å"home† as he departs from the battlefields of Troy, his quest in search of Ithaca. As he sails through the seas in search of his beloved hearth and home, he combats â€Å"dragons,† from the radiant enchantress Circe to the infernal six-headed behemoth Scylla, his final dragon and all out struggle fought on his homecoming, slaying the suitors that defiled his wife and name. Crawling out from the battle, his wounds lay deep; his kingdom in shambles, his crew deceased, and twenty years of a lifetime forever stolen. However, this is only as far as he goes, for no wisdom does he acquire, barred by a disassociation from empathy. Odysseus’ name embellished byShow MoreRelatedAnalysis Of Homer s Odyssey By Homer1202 Words   |  5 Pagescoping with the idea of losing his father and letting others to rule Ithaca. It is noticeable from the beginning of The Odyssey, written by Homer that Telemachus finds himself in a complicated situation where his life is seen to be in danger. He is a character of being distance from people. The idea of Telemachus becoming his own father, threatens suitor’s control in Ithaca. Homer describes Telemachus as a teenager who has not found himse lf and is on a mission to become an adult as his father. TelemachusRead MoreAnalysis Of Homer s Odyssey By Homer1095 Words   |  5 Pagesused in Homer’s Odyssey is the digression. The digression is departure from the main storyline that does not alter the action of the story, but adds a layer of sentimental content to the plot which usually helps underscore themes central to the story. The digressions in the Odyssey are meticulously written with great attention to detail just like the rest of the epic, and they truly help readers grasp the important aspects of the story. The liberal use of digression in the Odyssey helps build a vividRead MoreAnalysis Of Homer s Odyssey By Homer2018 Words   |  9 PagesThe Odyssey by Homer is more light in tone than the Iliad, of the same author: The good wins while the evil is punished. Even though the gods are still strict, the relationship between Odysseus and Athena is a more sincere and equal a relationship than between God and Man i n the Iliad. Odysseus is distinguished not only by his bravery, but largely by his intellect and cunning. He is the type of resourceful man whom never gives up, thinks of the causes, is reverent and never gives in. The Odyssey isRead MoreAnalysis Of Homer s Odyssey, By Homer915 Words   |  4 PagesThroughout the Odyssey, the hero, Odysseus is portrayed in two different and contradicting lights: the wise hero and the capricious leader blinded by his own pride. The epic writer, Homer, embodies the theme of hubris throughout Odysseus’ journey home. The idea of hubris, a trait of excessive pride, significantly develops personalities of characters within The Odyssey, and Homer ultimately creates a statement about excessive pride. The dual portrayal of Odysseus leads the reader to ultimatelyRead MoreAnalysis Of Homer s Odyssey By Homer Essay1479 Words   |  6 Pages The word â€Å"Family†, according to Merriam Webster, is thought to be a group of people brought together by common affiliation. The same cannot be said for the culture in the Odyssey by Homer. In the Odyssey, Odysseus is trying to get back home from fighting in the Trojan War. He has been away from home for almost 20 years longing to just be reunited with his kinfolk. Along the way, he comes across many obstacles that hinders him from reaching his home and family in in Ithaca. Luckily, the memoriesRead MoreAnalysis Of Odyssey By Homer s Odyssey2253 Words   |  10 Pagesand Midwifery Council, 2006). The literature surrounding the subject of mentorship is vast and fails to provide a single definition, however the terms used are often similar. Colley (2000) writes that the word mentor originated in Homer’s poem ‘Odyssey’ in which the character oversees the development of Telemachus. Usually mentoring describes the process of an experienced team member using their skills and knowledge to educate and develop a junior or less skilled co-worker (Chartered Institute ofRead MoreAnalysis Of Homer s The Odyssey 1483 Words   |  6 PagesViolence in The Odyssey Violence in Literature can take any form, whether it be natural disaster like and earthquake or a human based disaster like war (Campbell). In Homer’s The Odyssey both types are found†¦ whether it’s Odysseus’s hardships like making it home or dealing with the wrath of the god Poseidon. Every violent scene has its own reasons, some are more reasonable than others. For instance, the gods were angered by the disobedience of the mortals, this is more reasonable than the killingRead MoreAnalysis Of Homer s The Odyssey 795 Words   |  4 Pages Odysseus Epic Hero In the Epic, â€Å"The Odyssey, spoken by Homer, conveys a heroic tale of an epic hero named, Odysseus, who faces many challenges as he sails to get home. One of the tasks Odysseus faces is, The Sirens, who challenge Odysseus s will power. Another challenge Odysseus encounters is, â€Å"The Cyclops, who torments and slaughters some of Odysseus s men due to his curiosity. One of the hardest threats he had to confront was, â€Å"The Land ofRead MoreAnalysis Of Homer s The Odyssey1636 Words   |  7 PagesGreek society, Homer’s The Odyssey provides a detailed insight into the values of this intricate culture. In particular, this epic discusses the ways in which the deathless gods influence the fates of the mortals. The overall impact of the gods’ power is the mental straining that emerges from the unrelenting conflict of man versus immortal. Likewise, the actions and misfortunes of others also catalyze this extremely significant and powerful mental battle. Homerâ€⠄¢s The Odyssey reveals the values of ancientRead MoreAnalysis Of Homer s The Odyssey 1128 Words   |  5 Pages The Odyssey shows a lot of different stereotypes for women throughout the book, taking action to get what they want. Odysseus is trying to get back home after ten long years since the fall of troy, and his son is going out to find him. Throughout the book Odysseus meets lots of woman who vary in personality. He meets woman with the stereotypes: â€Å"mantis†- dominant, eats its mate, destroys to gain power, feared by many. â€Å"Damsel in distress†- persecuted maiden, woman placed in a dire predicament requires